Abby Ongyanco-Lim

With all that blabbing between ABS-CBN and GMA7 regarding the AGB Nielsen issue, just like to share my theory.

It might be there’s indeed a promotional activity in Bacolod. GMA7 might have hired a certain group to do the promotional activities. Now, the hired group would like to impress GMA with their performance via increase in viewership in ratings in Bacolod. And, the increase in viewership is reflected in AGB Nielsen reports. Now, the group would like to do the promotional activity the cheaper way. So, they might have thought of targeting the viewers with the AGB Nielsen “box”. With this, they can maximize their budget. And, might as well be able to demand a bigger budget since they are able to “increase” viewership in their area.

The top management of GMA7 might have no idea what the group has been doing.

This is just a theory… Cheers!