Abby Ongyanco-Lim

With all that blabbing between ABS-CBN and GMA7 regarding the AGB Nielsen issue, just like to share my theory.

It might be there’s indeed a promotional activity in Bacolod. GMA7 might have hired a certain group to do the promotional activities. Now, the hired group would like to impress GMA with their performance via increase in viewership in ratings in Bacolod. And, the increase in viewership is reflected in AGB Nielsen reports. Now, the group would like to do the promotional activity the cheaper way. So, they might have thought of targeting the viewers with the AGB Nielsen “box”. With this, they can maximize their budget. And, might as well be able to demand a bigger budget since they are able to “increase” viewership in their area.

The top management of GMA7 might have no idea what the group has been doing.

This is just a theory… Cheers!

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From time to time, I am getting inquiries from the website. Customer inquires about our product and services via the contact form. When asked, where they found our website? Most answered they stumbled on our website via popular search engine such as Google, Yahoo or MSN. And, some customers answered they found website from a certain online directory.

Thus, I came to realize that some customers would rather go into an online directory and browse specific business category to look a company that offer product/services they are looking for. In other words, some customer still prefers the traditional yellow pages way of looking for suppliers. Only this time instead of those big yellow pages or directory, they are now scanning or browsing online business directories.

Now, have you enlist your business website to online directory? If not, I really suggest that you do. This will surely help in generating incoming traffic to your company website. There are a lot of online business directory. So, it’s better to choose a reputable one or it’s a wasted effort. Well, one website that you might want to have your business enlisted is at the Asian Business Directory. This is a good start if you’re targeting the Asian Markets.

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